Transform your passion for solving a health & wellbeing challenge into a solution that the market needs.

Move to the next stage of your business journey in 8 weeks: get clarity on your best-fit customers and the value you create for them, develop compelling and targeted messaging, and identify your next tangible steps. All while learning how to balance committing to your mission and caring for your wellbeing.

Applications are closed now. Get started with my Healthy Positioning Guide.

8 weeks of hands-on practice

Applications are closed

100% remote

Access to 10+ templates, tools and resources

Apply 15+ proven frameworks in practice

Expert guidance & feedback

Supportive Slack community

Starting at €313

8 weeks of hands-on practice • Applications are closed • 100% remote • Access to 10+ templates, tools and resources • Apply 15+ proven frameworks in practice • Expert guidance & feedback • Supportive Slack community • Starting at €313 •

Does it sound familiar?

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You’re driven by the desire to make a lasting positive impact.

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You’ve been experimenting with your services and tested offers for different audiences.

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You have a few excited customers and you know that your solution works.

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You feel that it’s time to advance your business, but are unsure which direction to choose.

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You struggle to articulate your value proposition effectively and move from
a nice-to-have to must-have.

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It's difficult to attract customers, there is always a lot to do, and the overwhelm is building up.

Introducing the

Healthy Business Program

This 100% remote program is designed to help you get clarity on your next steps in business, ultimately developing a customer-centric solution that the market needs—and is willing to pay for.

Why does it matter?

Many businesses fail because they create solutions for problems that aren't urgent, leading to low or no revenue.

Another trend—female entrepreneurs often hesitate to talk confidently about the value they create or struggle to communicate it effectively.

Avoid these common pitfalls and set your business on the right path from the start.

What is included.

  • 1.Envision: Impact, vision, mission & wellbeing.

    2.Focus: Customer understanding, problem definition & using AI for deeper insights.

    3.Differentiate: Value proposition & brand personality.

    4.Communicate: Effective messaging & company story.

    5.Implement: Marketing channels, content & partners.

  • Every session takes place live on Zoom at 4:30-5:30pm CET and will be recorded.
    So if you miss the session, you can rewatch at at any time.

    Envision: Impact, vision, mission & wellbeing.

    Focus: Customer understanding, problem definition.

    Differentiate: Value proposition & brand personality.

    Communicate: Effective messaging & company story.

    Implement: Marketing channels, content & partners.

  • 5 60-min live sessions in Zoom

    Home assignments between the sessions to apply theory to your business

    Video recordings of all live sessions

    Slack community for support & networking

    💚💛 3 60-min live group feedback sessions (Growth & Pro only)

    💚 Ongoing 1:1 support in a separate chat (Pro only)

    💚 60-min 1:1 coaching call (Pro only)

  • Community chat with like-minded female business owners for feedback, sharing insights, challenges, and victories.

    Program library with templates, resources, and recordings to support your future growth.

    Insights and guide on using AI for customer research and creating better content.

    Healthy Business Canvas to have all your learnings and ideas in one place.

What you will achieve after the 8-week program.

Clear impact roadmap

A structured plan that outlines your company's mission, vision, and measurable goals, providing clarity for driving meaningful change in the health & wellbeing sector.

Ideal customer profile

A detailed profile of your target customer, including their pain points, behaviors, and needs, ensuring your solution is designed for the right audience.

Crisp problem statement

A clear, focused definition of the problem you solve around a specific health challenge, aligned with real market needs.

Compelling value proposition

A compelling value proposition that resonates with your target customers, differentiating your solution from competitors.

Engaging story & messaging

A powerful narrative that connects your mission, solution, and impact that build foundation for your investor pitch, partner deck and homepage.

Marketing action + wellbeing plan

Consolidate all your program learnings and ideas into one practical document that will guide your next steps and support wellbeing.

Results of previous program participants

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100% of participants have greater clarity on the next steps they need to take to grow their business in a healthy and sustainable way.

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95% have a better understanding of their target customers’ needs and the value they create for them.

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90% feel more confident in their pitch and messaging, with an improved ability to effectively communicate their solution to potential customers.

Why I created this program.

In recent months, I’ve spoken with over 40 entrepreneurs about their successes and challenges. What sets successful business owners apart is their clear understanding of the problem they solve for a specific, paying market—and their ability to align their business impact with personal mission and values.

I distilled 10+ years of experience in impact, strategy, and innovation into the program that is designed to help you achieve just that.

What previous program participants say.

Newsletter

Healthy Business

Podcast

Healthy Business

Newsletter • Healthy Business • Podcast • Healthy Business •

Looking for some insights?

Released every three weeks, my Healthy Business Newsletter 🌳 serves as a collection of insights, resources, and thoughts on running a sustainable healthy business for a healthy world. Now also available as a podcast featuring conversations with inspiring female founders in health.